Understanding Customer Demographics for E-commerce

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Though 2024 hasn’t arrived simply yet, its biggest fashion tendencies (spotted on the Spring/Summer 2024 runways during New York, Milan, Paris, and London fashion weeks) are already well underway. While Fashion Week at all times comes with a bit of seasonal dissonance due to the industry’s forward-looking manufacturing cycles, we love getting a glimpse into the sartorial future. Some fashion advertisements have been accused of racism and led to boycotts from clients. Globally recognized Swedish fashion model Law News H&M confronted this concern with certainly one of its children’s put on ads in 2018. A Black baby wearing a hoodie with the slogan “coolest monkey within the jungle” was featured within the advert. This immediately led to controversy, as “monkey” is often used as slur towards Black folks, and triggered many shoppers to boycott the model.