Mastering Internal Communication Video Production
Video has become an indispensable tool for organisations aiming to inform, engage, and inspire their employees. With its ability to deliver complex information in an engaging format, video is now a staple in effective internal communications. However, achieving impactful results requires thoughtful planning, creative execution, and strategic distribution.
Why is Video Crucial for Internal Communications?
Internal comms video production provide a dynamic way to connect with employees, whether you’re rolling out new initiatives, sharing updates, or fostering a sense of community. Studies show that video content increases engagement and information retention compared to traditional text-based communication. The visual and auditory elements of video make it easier for employees to understand key messages, particularly for subjects that might be challenging to convey through emails or presentations.
Further, video adds a personal touch to corporate communications, humanising leadership and fostering trust. Employees are more likely to feel valued and informed when content feels relatable and delivered directly to them.
Planning and Scripting for Success
Effective internal comms videos begin with solid planning. Before filming starts, identify the primary goal of your video. Are you introducing a company policy? Explaining a complex process? Celebrating a milestone? Your objective will shape the content and tone of the video.
Develop a well-structured script that speaks directly to your employees. Avoid corporate jargon and focus on clear, concise messaging. Keep the video short—around two to three minutes—ensuring employees can absorb the information without losing interest.
Choosing the Right Style for Your Message
Not all messages are suited to the same video style. Selecting the right format can significantly enhance the impact of your communication. For example:
- Interviews or leader messages are great for explaining strategic changes or delivering empathetic updates directly from leadership.
- Animations are ideal for simplifying complex topics like new workflows or data-driven insights. They bring clarity in an engaging and visually appealing way.
- Live-action videos can showcase employee stories, on-the-ground initiatives, or event highlights, adding a human connection to the content.
Engaging Employees Through Interactivity
Interactivity within videos can increase employee engagement. Incorporating interactive elements, such as clickable links, quizzes, or feedback forms, encourages a two-way conversation between employees and the organisation. Additionally, offering subtitles and multiple language options ensures the content is accessible for a diverse workforce.
Consider following up video content with surveys or discussions. Employees are more likely to stay involved when they have opportunities to share their insights and thoughts on the topics being presented.
Achieving Quality with the Right Tools
High-quality production does not require an extensive budget. Today’s video production tools and software allow organisations of any size to create professional content. A good-quality camera or even a modern smartphone can deliver exceptional results when paired with proper lighting and audio equipment.
Editing software like Adobe Premiere Pro, Final Cut Pro, or even user-friendly platforms like Canva or Lumen5 can help you polish your content. Adding branded visuals, text overlays, and smooth transitions can elevate the quality of your videos and instil a sense of professionalism.
The Importance of Strategic Promotion
Creating the video is only half the task; ensuring it reaches your audience is just as crucial. Distribution should be multipronged to cater to employees who access communications in different ways. Share the video through your company intranet, email newsletters, or channels like Slack or Microsoft Teams.
Timing also plays a significant role in how well the message lands. Take note of when your employees are most likely to engage with content—whether it’s during their morning coffee break or at the beginning of a workweek.
Elevate Your Internal Communications with Video
Internal communication videos present an unparalleled opportunity to connect with employees in a meaningful and impactful way. By planning thoughtfully, leveraging the right tools, and ensuring your content is accessible and engaging, you can transform how messages are delivered within your organisation.
Start small, measure results, and evolve your approach as you learn what works best for your team. When done well, these videos will not only inform but also inspire, driving a stronger connection between your employees and the organisation.