Social media is the driving force of traffic and customer engagement in 2023. For businesses that hope to prosper in the digital space, having creatives on their social media pages that are not only aesthetically appealing but also engaging for audiences is essential for their brand representation. It can be easy to follow the trends of how other businesses in our industry style their feeds and posts, however, do you wish to stand out then you need to make sure your social media creatives are bold and unique.
Creating social media posts can be time-consuming, especially for people who have little graphic design knowledge. All it requires is a little creativity, and also knowledge about which platforms are best for creating posts. While Instagram and Facebook have their own handy in app features. External apps have a might wider scope of features that allow you to truly explore different creative opportunities. In these blog posts, we will share some of the easiest and best apps for making social media creatives, and why they are so popular amongst the social media space.
What makes an engaging post?
An engaging business social media page takes more than frequent posting. Instagram recommends posting in-feed posts. Reels and stories everyday, which all will require their own dedicated formatting and engaging edge. In terms of feed posting, the most engaging posts are the ones that capture your attention quickly, have aesthetically appealing layouts and colour schemes, and summarise the point of the post in a few short sentences. It may seem like a lot, but your audience needs to feel like they are on a journey when they are introduced to your business page. They also need to feel like following your page adds value to them, and that the core beliefs of the business resonate with them. Good creatives do have the ability to achieve this, and it also allows businesses some free reign over the audiences they target and attract. In terms of creating these posts, here are some of the easiest apps to navigate and create your social media posts with:
Canva
Canva has been recognised as one of the most inclusive apps for creating social media posts with a difference. Available online, iOS, android, mac OS, and Windows, almost anyone will have access to Canva from the touch of a button. Canva not only formats your designs into the feed you are looking for, but it also offers templates they believe are best for the industry you are working within. Canva also allows you to collaborate with others, therefore if you are looking to create posts that align with the branding of your business, you could invite your branding agency in Manchester to also access your files to make sure each post fits in line with your brand’s image.
Adobe Express
Adobe Express is another amazing tool for people who are familiar with adobe photoshop, but are booking for a more tailored version for social media creatives. The app is free to get started, however, you can pay for their express mode which allows for premium features. The app has a huge scope of abilities from creating gifs, to opening a library to which your other Adobe apps can open editor access to your creative posts.
VistaCreate
Vistacreate is also a popular app for social media creatives. This app offers the most features completely for free to use. There is a pro plan available, however many people find the free version of the app helpful enough to create their perfect posts.
All of these apps are adept at creating social media posts and are used by some of the most advanced design agencies in Leeds.